💡 Purpose of the feature
It is now possible to create Production Templates. The idea is:
- You are planning to launch multiple productions, e.g. in multiple markets or for multiple productions
- You create a production template, and fill in only the fields that are identical in the productions you are planning to do
- Upload common assets like logos, fonts etc.
- You can even write a “base” script in English, have it reviewed and approved
- Have the production template reviewed and approved
- Now, each local team can create productions based on this template
- Fill in the locally customized fields in the production brief
- Localize and translate scripts, have another round of reviews and approvals
- Actual video production can then happen with a local creator
✨ Benefits
For advertisers with multiple markets
- Allows central guidance and control of local productions
- Makes your work more scalable, saving manual work
- When local productions are “from the same mold”, you can compare performance more reliably
For creative testing
- Create multiple productions from the same template
- Change only one thing, to test how that thing affects performance
ℹ️ Instructions of use
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To create a new Production Template, you can copy an existing Production as a template from the production listing

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To see and manage Production Templates, go to Settings menu > Production Templates